Sustainable Fashion – The numerous Contradictions

Sustainable Fashion – The countless Contradictions

In many ways the words sustainable and fashion don’t really sit together well. I have heard sustainable fashion called both oxymoronic along with a contradiction as well as perhaps this is. What are the possibilities for that fashion industry to get sustainable?

sustainable materials

The main trouble with the definition of sustainable fashion is always that ‘fashion’ can often be employed to describe constantly changing trends and even connected with ‘fast fashion’, the term employed to describe the lower cost or affordable clothing that’s quickly built to reply to the most up-to-date trend often being worn only once or twice or twice before being discarded. The moral and environmental implications of the sort of clothing are well recognised with valuable resources being wasted and workers inside the supply chain being mistreated to be sure low priced clothing that is certainly quickly produced. In spite of the many negative connotations the word fashion could possibly have, if you take it much more of an over-all word employed to describe clothing, it’s almost very easy to have sustainable fashion, although perhaps not completely because the manufacture of any clothing can have some influence on the planet even when relatively small.

With confusion even in the name in the product, it isn’t really surprising that a majority of shoppers can not be bothered with sustainable fashion and instead prefer just keep with the style brands that they can know despite understanding that they often operate in unsustainable and unethical ways. Nevertheless the contradiction in the name ‘sustainable fashion’ is the beginning. There are many other contradictions and many confusion related to it.

That will vegan fashion. Being vegan is generally believed to a moral and sustainable way of life, not only lowering the suffering caused to animals in the farming system but decreasing the carbon footprint and pollution due to farming. It may well therefore be a shock for some that vegan fashion just isn’t necessarily the most ethical and sustainable option. Vegan shoes could be made without having to use any animal products but that does not necessarily mean they may have occurred in ethical factories or using sustainable materials the truth is the artificial materials used as an alternative to leather tend to be damaging for the environment in their own individual way. In order to be absolutely sure that your vegan shoes or handbags are completely ethical and sustainable, you need to visit a brand that focuses on most of these issues.

Next one of many contradiction and confusion surrounding sustainable fashion will be the thought of ethical fashion. Many ethical fashion brands support various good causes worldwide and empower individuals to develop a sustainable livelihood. Playing with order to support these great causes, it can involve buying clothes, perhaps clothes that people don’t really need or even aren’t produced from sustainable fabrics. The more we buy, the more we help these great causes but the more we consume. Collections labelled as sustainable may be produced from eco-friendly fabrics however, this is no guarantee that to remain produced in a moral way. Bills . we’re still having the tough task of deciding precisely what is most important when it comes to sustainability social and economic or environmental. Ethical fashion is often manufactured in countries far away; this can be another contrast towards the locally made fashion which is often considered to be more sustainable as a result of environmental impact of the transportation. Second hand and vintage clothing again give you a dilemma, even though they are probably the most sustainable option, they do little to ease poverty worldwide, although in such cases shopping in charity shops could possibly be the response to reducing both environmental impact and supporting an advisable cause.

The topic of sustainable fashion is really a complex one and also the confusion surrounding idea employed by brands to green wash consumers by using the terms ‘eco’ and ‘sustainable’ to explain clothing or collections that might help in one way however, not another. As a way to combat scepticism and distrust of sustainable fashion, there needs to be a specific and straightforward to understand means of labelling and describing products. The word sustainable fashion is general enough to mean almost anything when used by clever marketers causing confusion amongst consumers. The term sustainable also just doesn’t actually excite those thinking about buying fashion.

You will find however a good amount of innovative fashion brands out there which might be pioneering new methods for in relation to its ethics and sustainability; There just has to be a means of communicating this to customers in a quick and easy to understand way.

sustainable materials


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s